THE Church of Apple has finally thrown open its doors to the faithful in Brisbane's CBD, and worshippers of the famous fruit have flocked to get the first bite.
About 500 fans lined up for the opening of the newest Apple Store on Friday, the fourth in Queensland and largest in the Sunshine State, with some waiting 15 hours to get a look at the electronic giant’s new digs in the refurbished MacArthur Chambers.
In the hour before opening, spirits were high amongst the pilgrims on the footpath, while inside the hallowed grounds of the store ecstatic staff cheered and chanted, revving themselves up to welcome the waiting congregation.
First in line and slightly fatigued by a night staring at the store’s stubborn brass doors, Andris Trieb said he had passed an enjoyable 15 hours bantering with fellow Apple aficionados as they camped out for the grand opening.
"We were just talking all night," said Mr Tried, who estimated he managed 30 minutes of sleep on the hard concrete steps.
“It's like camping, and because we share the same interests we've got a lot of conversation starters."
Second in line, Gary Allen, had travelled all the way from California for the event, his 38th time at an Apple Store grand opening.
Yesterday store leader Jonny Walker said the building, which acted as General Douglas MacArthur's regional headquarters in World War II, had been lovingly restored with original materials.
The store, which will feature more products on the floor than any other Apple Store in Australia, features a blend of MacArthur Chambers' elegant, heritage-style architecture with the sleek, ultra-modern aesthetic the company is famous for.
The Manor Apartment Hotel Brisbane is located right in the heart of Queen Street and for all of those avid Apple fans out there it is only a 200m stroll to this new and exciting store!
So grab your nearest and dearest and BOOK a night or long weekend away with us and shop Apple to your hearts content and you won't have far at all to haul back all of your purchases!